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1 min read RENW journal

Circular Savings: The COTY Case Study

How global cosmetics leader COTY partnered with PAPACKS to replace single-use plastic transport trays with a closed-loop molded fiber system—achieving EUR1.8M in annual savings per plant, 25% lower packaging costs, 1,800 tons of plastic waste eliminated, and an 85% reduction in packaging-related CO2 emissions.

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Circular molded fiber packaging trays stacked in an industrial warehouse, replacing traditional plastic transport trays.

Circular Savings: The COTY Case Study

EUR1.8M in Annual Savings: How COTY Mastered Circular Packaging

There is a persistent myth in corporate logistics that transitioning to sustainable packaging is inherently a cost center. Global cosmetics giant COTY proved exactly the opposite.

By partnering with PAPACKS (RENW's strategic partner) at their Cologne factory, COTY transitioned from a linear, single-use plastic transport system (PP trays for perfume flacons) to a closed-loop molded fiber system. The financial and environmental impact was immediate and substantial.

The ROI Breakdown

Rapid Payback

The entire system implementation achieved full Return on Investment (ROI) in just 21 weeks.

Next step

Turn this into a packaging plan.

Bring your current SKU, lane profile, and temperature window. We will align a practical fiber transition path.